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Writing for impact: A workshop to help your readers!

Writing for impact: A workshop to help your readers!
Thursday, April 28, 2016 - 12:30 to 14:00
Marsh, Bedford House, Bedford Street, Belfast, BT2 7DX

“You write with ease, to show your breeding,

But easy writing’s vile hard reading.”

Richard Brinsley Sheridan, 1771.

 

Chances are that you have received a letter or an email that leaves you confused, sometimes even annoyed. You may even have found yourself wondering aloud at times “what on earth does it mean?

Unfortunately, chances are you have also been the author of just such a letter or email and prompted just such a reaction in your reader. 

The plain fact is that writing is easy but easy writing is useless. Like the sculptor selecting the right chisel, the writer must select every word with precision and use it with skill to convey the correct meaning.

Working in partnership with CO3, specialist insurer Ecclesiastical is bringing you a very easy workshop on the simple yet complex craft of writing. 

This is not a course in grammar. Nor is it a course in English.  You will not leave with newfound IT skills.  You will though learn some simple techniques to help you write with impact.  The type of impact that gets a response. The type of impact that gets your reader to do what you want.

Writing with impact is simply a matter of style and substance combined with thought and time.

So put the date in your diary and come along to this short workshop.


Date:      28 April 2016

Time:     12.30pm - 2.00pm

Venue:    Marsh offices, Bedford House, Bedford Street, Belfast, BT2 7DX

Cost:      free for CO3 members

To register please email sarah@co3.bz or Tel: 028 90 245 356

 


This session will be led by Ailish Smith and Alan Tyrrell of corporate communications agency PSG Plus.

  

Ailish Smith, Account Director, PSG Plus

Alan Tyrrell, Agency Director, PSG Plus