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Social Media Masterclass

Friday, February 10, 2017 - 09:30 to 12:30
Clarence West 10th Floor 2 Clarence Street West Belfast BT2 7GP

You’re already confident firing off a tweet or a Facebook update but you want to take the next step to make more of an impact with your social media presence.

A three hour session with the aim of giving delegates the confidence to interact online using social media in a safe and more intentional manner.

  • What’s new or changing in the world of social media tools and platforms? (Including reference Twitter’s recent changes.) Aside from the social media tools already being used, what other tools (eg, LinkedIn) should delegates be aware of and monitoring?
  • A reminder about what makes good content that is effective and sharable? What works and what doesn’t? Tips for good social media communication and some pitfalls to avoid.
  • Since having a large number of friends and followers doesn’t always equate to influence, we’ll investigate how to use the analytical tools built into Twitter and Facebook to understand your online activity and boost its effectiveness. What can you learn from your peers, competitors and critics?
  • Finally, we’ll look at techniques to deal with online disruption, whether from individuals, a strong reaction to something your organisation has said or done, or parody accounts.

The intention is for the session to be as interactive as possible with lots of conversation around your organisation and experiences as well as some case-studies and discussion about the opportunity that social media offers individuals and organisations. As always, the Chatham House Rule will apply to discussions.

Cost: £79 CO3 Members / £89 Non CO3 Members

To book please contact sarah@co3.bz / 02890 245356


Alan Meban is a prominent blogger and online influencer in Northern Ireland and a previous winner of Slugger O’Toole’s Political Blogger of the Year award.

Better known online as @alaninbelfast he posts about politics, processes, accountability and transparency on Slugger O’Toole. On his own blog Alan in Belfast he airs views and reviews about arts and culture.

He often live-tweets conferences, sharing audio and video online to extend the audience and boost impact. As well as curating online content, Alan is fascinated with what makes social media tick.