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Individual giving

Individual giving
Thursday, October 19, 2017 - 09:30 to 16:30
CO3 Offices (34 Shaftesbury Square, Belfast, BT2 7DB)

With lots more competition for scarce funding resources in today's economic environment, now is a good time for organisations to diversify their fundraising to include direct marketing from individuals into their fundraising mix.

Fundraising from individuals is a fundamental element of charity fundraising and can generate significant income for fundraising organisations, informing potential supporters about the cause, asking for donations and helping build a relationship with supporters.

 This one-day programme will provide an insight into:

  • Donor Targeting & Profiling
  • Donor Acquisition
  • Donor Retention & Development
  • The Donor Journey
  • Your Welcome Process
  • Donor Care
  • Tax-effective giving
  • Data driven fundraising
  • Digital Direct Marketing
  • Integration with other fundraising techniques


It will be an opportunity for you to assess:

  • The most appropriate model for your organisation to achieve the best return on investment
  • How do you communicate our need for funding?
  • How do you build a long-term relationship after the first gift?

This will be an interactive session, with a number of case studies highlighted throughout.

At the end of this programme, you will have greater confidence and understanding of:

  • Your audience - identifying supporters to maximise response.
  • Their motivation for supporting your organisation
  • The most appropriate channel for you to communicate with your audience to maximise income
  • The story you need to tell to develop long-term relationships with your organisation

This session will be led by Karen Gallagher.

Date:  19 October 2017
Time: 9.30am - 4.30pm
Venue: CO3 offices (34 Shaftesbury Square, Belfast, BT2 7DB)
Cost: £130 (or £995 for all nine sessions - see list of sessions below)

To register please email sarah@co3.bz or Tel: 028 90 245 356.

A CO3 suite of one-day fundraising courses

CO3, in partnership with Roger Courtney and Karen Gallagher, have developed a suite of training programmes focused on building the income generation capacity of leaders within the Third Sector. The training is relevant to those who have responsibility for generating income within their organisation.

Participants can register for all nine modules at a cost of £995 or register for individual modules at a cost of  £130. Each module is a full day of training and will take place at CO3's offices (34 Shaftesbury Square, Belfast, BT2 7DB - map).

Places are limited to a maximum of 15 per course.

To register please email sarah@co3.bz or Tel: 028 90 245 356.

Course Modules

  1. What is fundraising? 12 October 2017

  2. Individual giving 19 October 2017

  3. Legacies (Will to Give) 10 November 2017

  4. Big Gift Campaigns 17 November 2017

  5. Community fundraising 7 December 2017

  6. Generating income from statutory sources 14 December 2017

  7. Corporate Fundraising 11 January 2018

  8. Raising income through social enterprise development 18 January 2018

  9. Fundraising from Trusts and foundations 8 February 2018