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"Why" Invest In Training?

The theme for CO3's Conference and Leadership Awards taking place in March 2020 is "The Why factor”.

So this begs the question, why invest in training?

Let’s take a moment to think about investments, all the necessary commodities that require monthly investment, be it office equipment, IT, security, mileage, wages… The list is endless!

The harsh reality of leading and managing against a backdrop of uncertainty is that history tells us when times are financially challenging, often employee training is the first thing to go from the budget line.   However, in the long run, history has also told us, this is a risky strategy. 


It is a cliché but for a very good reason that your staff are your most important asset.  In order to develop and keep good people you need to nurture and invest in their learning and development. 

Most of you will be familiar this scenario

CFO asks CEO:

What if we invest in developing our people and they leave?

CEO replies:

What happens if we don’t and they stay?

I have recently joined CO3 however already it is clearly evident to me that we place leadership development at the front and centre of the services that we offer to our members. To our CEO’s, Board members and Senior Managers and have developed a suite of training for all levels.

There are lots of benefits and reasons why you should invest in your people below are my top four.

  • Attract, develop and retain great employees
  • Staff feel valued it sends out the message that you care about them creating an empowering and valued culture
  • A happy workforce results in a more productive workplace – it is win- win
  • Filling in the skills gaps by developing talent from within helping your organisation to grow
  • Succession planning at every level of the organisation should have a stronger focus and training develops the skills and confidence of your people to be more ambitious for themselves and for their organisation.

It is important to remember that in addition to investing in your team that the CEO needs to focus on their own personal development.  It can be lonely at the top.  At some stage we have all sat on an aeroplane and heard the announcement ‘please fit your own oxygen mask before helping others’

However, I implore, do you?

Training for CEOs is crucial, whether its in emotional intelligence, leading through change, employee relations, financial management, strategic planning, and or leading people. Not only does it help to support and develop you as a leader it can also create networks and forums for you to share expertise and receive advice from your peers.  One of my favourite quotes is ‘Leadership and learning are indispensable to each other’ John F Kennedy

CO3 as a member driven organisation strives to improve the networking and training options that we offer our network.

We have and will continue to develop our networking and event schedule for 2021 but understand that the financial constraints are tighter than ever on third sector organisations and the importance of regular training for yourself and management teams can be very easily overlooked.

As a result we have developed our CO3 Training passport


For more information on how your Training budget can go even further in 2020 click here


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